The importance of happiness and well-being has been fully recognized by the United Nations as universal goals and aspirations in people's lives. A High-Level Meeting called "Happiness and Well-Being: Defining a New Economic Paradigm" was held in April 2012 and the first "International Day of Happiness" was recently held on 20 March 2014 . In fact, CU's Wellness and Counselling Centre (WACC) previously launched a Happy Campus Campaign in CU in 2008. To reinforce and perpetuate this worldwide trend of promoting well-being through happiness, WACC would like to launch a new campus wide campaign themed #CUsmile in 2014-2015.
#CUsmile --- The name carries a double meaning. CU is the abbreviation of the Chinese University of Hong Kong as well as "see you". This campaign aims at making CU-ers smile. When we see people around us smile, we are likely to smile and a positive atmosphere can blossom on campus. The smiles of CU-ers can even bring smiles to people far across the border as we will collaborate with Operation Smile, a charity helping children who suffered from cleft lips and palates in rural China. The proceeds of our campaign will go to Operation Smile.
- To enhance students' well-being by promoting happiness and positive psychology using means and media which are popular among students.
- To raise students' awareness of and appreciation for the positive aspects and experiences in their surroundings within campus and outside.
- To cultivate a positive and uplifting atmosphere in CU by encouraging students' positive and creative expressions.
- To foster students' development of character strengths such as optimism, gratitude, creativity, kindness, love, compassion and zest as well as to experience the joy of giving through charitable acts.